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Cookie Policy

Understanding how we use cookies and tracking technologies to enhance your experience.

Last updated: September 15, 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain functionality.

Similar technologies include web beacons, pixels, and local storage, which serve similar purposes to cookies.

2. How We Use Cookies

Encapsulated uses cookies for several important purposes:

  • To ensure our website functions properly and securely
  • To analyze website traffic and understand user behavior
  • To personalize content and improve user experience
  • To deliver targeted advertising and measure campaign effectiveness
  • To remember your preferences and settings
  • To enable social media features and integrations

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies.

Examples:

  • Session management cookies
  • Security and authentication cookies
  • Load balancing cookies
  • Accessibility and user interface cookies

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on site, and any errors encountered.

Third-Party Services:

  • Google Analytics: Tracks website usage, user journeys, and conversion events
  • Google Tag Manager: Manages tracking codes and marketing tags
  • Performance Monitoring: Monitors website speed and technical performance

3.3 Marketing and Advertising Cookies

These cookies are used to deliver personalized advertisements and measure the effectiveness of our marketing campaigns. They track your online activity across websites to build a profile of your interests.

Advertising Partners:

  • Google Ads: Enables remarketing, conversion tracking, and audience targeting
  • LinkedIn Ads: Professional network advertising and lead generation
  • Facebook/Meta Pixel: Social media advertising and audience insights
  • Retargeting Platforms: Show relevant ads based on your website visits

3.4 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, or information you’ve entered in forms.

Examples:

  • Language and region preferences
  • Form data persistence
  • User interface customizations
  • Chat widget functionality

4. Third-Party Cookies

Our website includes content and services from third parties that may set their own cookies. These third-party cookies are governed by the respective privacy policies of those companies.

Google Services

  • • Google Analytics
  • • Google Ads
  • • Google Tag Manager
  • • reCAPTCHA

Social & Marketing

  • • LinkedIn Insight Tag
  • • Facebook Pixel
  • • Email Service Providers
  • • Form Processing Services

5. Cookie Duration

Cookies are set for different durations based on their purpose:

Session Cookies

Temporary cookies that are deleted when you close your browser. Used for essential website functionality and security.

Persistent Cookies

Stored on your device for a specified period (typically 30 days to 2 years). Used for analytics, advertising, and remembering your preferences.

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Receive notifications when cookies are set

6.2 Advertising Preferences

You can opt-out of personalized advertising through these industry initiatives:

  • Google Ad Settings: Control Google advertising preferences
  • LinkedIn Ad Preferences: Manage LinkedIn advertising settings
  • Facebook Ad Preferences: Control Facebook/Meta advertising
  • Your Online Choices: Industry-wide opt-out tool

6.3 Impact of Disabling Cookies

Disabling cookies may affect your experience on our website:

  • Some features may not work properly
  • You may need to re-enter information
  • Personalized content may not be available
  • Analytics data will be incomplete

7. Mobile Devices

On mobile devices, similar tracking technologies may be used through:

  • Mobile browser cookies
  • Device identifiers (IDFA on iOS, Advertising ID on Android)
  • App-specific tracking technologies
  • Location-based services

You can manage these through your device settings, including limiting ad tracking and resetting advertising identifiers.

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the updated policy on our website with a new “Last updated” date.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: hello@encapsulated.com
Address: C/O Pixel Conception Technologies, 301-302, 3rd Floor, Good Earth City Center, Block B, Sector 50, Gurugram, Haryana 122011

10. Additional Resources

For more information about cookies and online privacy:

  • All About Cookies: www.allaboutcookies.org
  • Your Online Choices: www.youronlinechoices.com
  • Google Privacy Policy: policies.google.com/privacy
  • LinkedIn Privacy Policy: linkedin.com/legal/privacy-policy